Forget the Old Way of Getting Investor Leads
Are you an investor still relying upon the old outdated methods of securing new investor leads for new clients? This article identifies the outdated methods that are not producing the same type of results as the newer methods available. Learn about these outdated methods and some of the newer lead garnering strategies that have made them obsolete.
#1 Cold calling. This is a time consuming process, spending hour after hour on the phone trying to get one solid lead. The cold call is extremely unwelcomed and entirely outdated. There are much better things to focus your time and energy on. Now, you can buy phone lists of people meeting specific demographical requests so that when you make a phone call, it will be to someone that has an interest in opening an account with an investor.
#2 Hounding your current customers for referrals. This process is also completely outdated. If your current clients have a friend that is interested in opening up an investment account, they will recommend you. You do not need to shake down your current clients for them to procure referrals. It is annoying and borderline desperate.
#3 Sending out mass emails to everyone you have ever met in your life. Sure, there is a time and a place for a mass email but if you are trying to attract new business by emailing everyone in your email address book you won’t get the same results that you would if you made a concerted effort at a targeted email campaign directed at a group of people that may be interested in opening up an account with you.
